The Invisibility of Modern Sexism (Draft 2)

In this letter I will attempt to propose a theory that comes mainly from my own experience as a woman in modern society, in a town that I believe falsely claims a "liberal" and "progressive" point of view. My theory is that, for reasons that I will explain further in this letter, sexism is the most "invisible" of the main three "isms" that are being discussed more and more often among those of us that are concerned with civil rights. The main reason that I believe that sexism goes unnoticed in relation to that of racism or homophobia is simple, but difficult to prove: intuitively, we can surmise that sexism may be the oldest form of biologically based oppression. What I mean to say by "biologically based oppression" is that it is oppression that is based on aspects of a person that either can not be changed or can not be changed easily.

Throughout most cultures women have been viewed as the weaker sex. Indeed, women generally have less physical strength than that of the average male. In a time before technological advances were made, physical strength was certainly important, to fight off animals as well as human predators. However, it seems bizarre to me that this "weaker sex" view has prevailed after humans moved indoors, invented high powered weapons, and began to use physical violence less and less often to "solve"each conflict that arose.

The main aspect of subtle or indirect sexism that I've noticed is displayed often in commercials, and frequently in a way that demeans men as well, albeit to a lesser extent that perhaps is less inherently damaging. For example, most commercials that involve any type of cleaning solution or domestic work of any kind feature a woman and are therefore presumed to be aimed at female consumers. In these commercials men are portrayed as lazy, filthy, and immature due to their alleged inability to take care of themselves. This recurrent theme in commercials and in popular media is especially damaging to children of both genders (and those genders that lie in between male and female). It shows them that no matter which parent is working (if it is even only one parent; this is becoming less and less commonplace) mom cleans up, while dad relaxes. In a world where more people need house mates and at later points in life, I believe that this early exposure to traditional gender roles can cause strife and discord. In Santa Cruz especially, the cost of rent is high. Therefore, the average college student has had a lot of housemates. Renters are often replaced due to conflict. How is this relevant? The answer is that the problem usually has to do with someone refusing to clean up after themselves, and the culprit is usually male. Years of watching his mother and mothers on television pick up after sons and fathers may indeed have a long lasting impact.

There are many people who would have us believe that sexism is no longer an issue. To be blunt, these people are usually male and therefore have little to no experience with the kind of sexism that women often experience. According to an article in AIDS Education & Prevention "[in our sample] more than two thirds reported having ever experienced unfair treatment as a woman". Clearly this is an indicator of a problem that is still relevant to modern society, as this survey was conducted in 2011.